Prima Love focuses on attracting a 15-44 year old female audience with a fun, informative and romantic format, broadcasting international series, blockbuster romantic and comedy movies as well as infotainment shows.
Prima Love was launched on 8 March 2011 as a complement to sister channels Prima Family and Prima COOL.
Prima Love broadcasts daily between 09.00 and 01.00. Prima Love had an initial national penetration of more than 60% via the Czech digital terrestrial TV network, and is also available for distribution through cable, satellite and IPTV networks.