TV8 in Sweden targets more mature viewers – above 35 – with current affairs, financial news and lifestyle programmes mixed with series, movies and occasionally sports.
Whilst every other MTG free-TV – and pay-TV – channel in Sweden, Norway and Denmark has been launched by MTG, TV8 was acquired from the Swedish investment company Ratos in August 1999.
TV8 was launched on 15 October 1997.
TV8 is available through Viasat’s and Canal Digital's digital satellite TV platforms, in the digital terrestrial network and through IPTV and cable TV networks.