TV3 is Viasat Broadcasting's core brand, available in Scandinavia, the Baltic states, Hungary (as Viasat3) and Slovenia. It's an entertainment brand the position of which may differ in the respective territories. In general TV3 is skewed towards female viewers.
The launch of TV3 on New Year’s Eve 1987 in Sweden, Denmark and Norway is considered the origin of what today is the Modern Times Group. The first HD version of the channel was launched in Sweden on 1 March 2011.