Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that it has acquired the exclusive TV broadcasting rights to the men’s and women’s 2016 and 2018 EHF European Handball Championships for Sweden, Norway and Denmark. The rights include, but are not limited to, broadcast coverage on free-TV, pay-TV, mobile devices and the internet. The rights have been bought from Infront Sports & Media.
Matches will be broadcast on MTG’s free-TV and pay-TV channels, as well as on the Viaplay online pay-TV service. As part of the agreement, matches involving the local national teams, the semi-finals and the finals will be shown on MTG’s free-TV channels. In addition, there will be comprehensive studio programmes and daily highlight shows.
The agreement also covers the qualification games for the 2014, 2016 and 2018 championships.
Denmark is the reigning men’s champion and Norway is the reigning women’s champion. The 2016 Women’s EHF European Championship will be hosted by Sweden.
Hans-Holger Albrecht, President and CEO of MTG, commented: “Handball is a very popular sport in Scandinavia with a large and loyal fan base. We are delighted to have secured these rights and will make high quality coverage of the European Championships broadly available to our viewers. This is further evidence of our commitment to provide viewers with the very best sports content on multiple channels and platforms”.
Michael Wiederer, Secretary General of the European Handball Federation, commented: “Norway, Sweden and Denmark rank amongst the leading handball nations in Europe, and the EHF European Championships enjoy a huge following in these countries. We are confident that the coverage across the MTG free-TV channels of the Men’s and Women’s EHF EURO events will attract high audience ratings reaching millions of handball fans across Scandinavia”.
Stephan Herth, Executive Director Summer Sports at Infront, commented: “MTG is a specialist in sports broadcasting and has helped to boost many other properties in the past. The media company is therefore the right partner to engage the high public interest for handball in Scandinavia and give the EHF’s flagship events superb visibility across its various platforms. Covering three core territories for the sport, the agreement holds significant value for the future development of the sport in Europe”.